Brockmans Gin is thrilled to announce a major step forward in their commitment to sustainability with the launch of their newly designed, lightweight bottle.
This innovative packaging marks a significant achievement in reducing the environmental footprint while maintaining the premium quality and distinctive Properly Improper character the brand is known for.
In an industry where packaging plays a critical role, Brockmans Gin has taken the lead by developing the lightest bottle among the largest Super Premium gin brands globally.
The new bottle weighs significantly less than its competitors, reinforcing the brand’s dedication to sustainability. Here’s a comparative look at the current weights of popular Super Premium gin bottles:
- Malfy Gin: 1.61 kg
- Drumshanbo: 1.49 kg
- The Botanist: 1.45 kg
- Gin Mare: 1.4 kg
- Tanqueray 10: 1.325 kg
- Current Brockmans: 1.3 kg
- Hendrick’s: 1.24 kg
- Roku: 1.1 kg
Brockmans is confident that their new bottle will set a benchmark in the industry, reflecting their ongoing efforts to reduce environmental impact. By choosing a lighter bottle, the brand aims to decrease transportation emissions and overall material usage, aligning with their sustainability goals without compromising on the luxurious feel and aesthetic that consumers love.
“Our new bottle represents a significant step in our journey towards sustainability,” said Jean Dominique Andreu, CEO of Brockmans Gin.
“We are proud to lead the industry with this innovative packaging, and we are committed to continuing our efforts to create a more sustainable future.”
For more information about Brockmans Gin and “The Properly Improper” campaign, please visit their website.
