Cadbury Brunch has launched stand out packaging with bolder graphics that highlight the brand’s taste credentials as well as its ingredients, dialling up the brand’s Cadbury distinctive purple. The new design is set to recruit new consumers to the category whilst appealing to loyal shoppers of the brand, maintaining its position as a go-to snack to satisfy cravings, whether that be in the morning or the afternoon.
In addition, the Cadbury Brunch range now includes a new value pack for the No. 1 SKU in healthier* biscuits, Chunky Choc Chip, which is stocked in major retailers across the UK from mid-August. The value pack has 10 bars — an additional six bars to the standard pack — and aims to meet the needs of large families and shoppers looking for better value. Cadbury Brunch Choc Chip cereal bars are packed with a mix of textured cereals: oats, bran flakes and rice crispies all mixed with a drizzle of honey, topped with chocolate chips and dipped in smooth Cadbury milk chocolate.
Bethany Wenn, brand manager for Cadbury Brunch, said: “We’ve focused our redesign on what makes Cadbury Brunch a leading snack bar in the UK, which is our irresistible taste, delivered by a mix of satisfying cereal ingredients meeting smooth Cadbury milk chocolate. Cadbury Brunch is a great grab-and-go cereal bar for busy mornings, afternoon pick-me-ups, or whenever consumers need something satisfying on the move. We feel the range offers a point of difference to shoppers where the ingredients used deliver irresistible flavour.
“Cadbury Brunch Chunky Choc Chip is the best-selling product and number one healthier* biscuit SKU in the UK market. We know that families enjoy this product, and we want to offer them a value option that is better suited to their daily needs. The 10-bar pack is set to drive category growth by providing greater value for larger households, perfect for the stock up mission.”
Cadbury Brunch Bars are also available in a Light version. Cadbury Brunch Light*** caters to the shopper demand for great-tasting products with less sugar, under 100 calories in a five-bar format, at an affordable price from brands they know and trust.
*As defined by Nielsen
** Prices are recommended only. Retailers are free to set their own prices
*** Always 38% (Orange) and 45% (Honey & Oat) less sugar than standard Cadbury Brunch
