Cadbury’s Worldwide Hide is back for its fifth consecutive year

Cadbury is cracking on with another consumer favourite for Easter this year – the return of the Cadbury Worldwide Hide for its fifth consecutive year! After an incredible 400,000 people took part in 2024, it’s time for the nation to get creative with their clues and start thinking bigger and better.

The premise is simple: a virtual Easter egg hunt, live until 20^th April where consumers can hide an egg on a virtual map anywhere in the world for someone they love, alongside a clue to help them find it.

Spanning across digital, OOH, broadcast TV and radio, the Worldwide Hide is the ultimate interactive Easter egg ‘hide and seek’ activity bringing people together and encouraging sharing and gifting to those who matter most.

When it comes to encapsulating the spirit of Easter, no one does it better than Cadbury, the nation’s favourite chocolate brand^[i] and the number one^[ii] supplier at Easter time, Mondelēz International.

To take part, players can visit the Worldwide Hide here: https://worldwidehide.cadbury.co.uk/