Capri-Sun is turning up the summer energy with the launch of Festival Feeling, a new promotional campaign designed to drive sales of its 330ml pouches across grocery and wholesale during the key festival season.
Live from April to 16th July 2026, the campaign links Capri-Sun 330ml to summer social occasions and young adult shoppers, giving retailers and wholesalers a timely opportunity to tap into demand with a simple, high-interest activation.
To enter, shoppers need to buy any Capri-Sun 330ml pouch and scan the QR code on in-store Point of Sale Materials for the chance to win a range of festival-inspired prizes. These include 5 pairs of Boardmasters VIP festival tickets and 1,500 merch bundles, each featuring a bucket hat and a crossbody bag.
The promotion is built around the insight that Capri-Sun is already a popular drink choice for young adults attending festivals, with the pouch format making it a natural fit for on-the-go summer occasions. By pairing that relevance with prizes and a straightforward mechanic, the brand is aiming to help stockists create more excitement at shelf and drive engagement with the 330ml range.
Brand manager at Capri-Sun UK said the brand wanted to give retailers “a fun and culturally relevant reason” to spotlight Capri-Sun 330ml over the summer. The brand tagline “Tastes like that Festival Feeling” was created to highlight “the energy of festival season and the special role the product already plays at festivals”. They added that the campaign’s mix of instant appeal, standout POSM and desirable prizes should help retail and wholesale partners boost visibility and encourage purchase throughout the promotional period.
With festival season providing a strong platform for incremental sales, Capri-Sun is positioning the campaign as a way for retailers and wholesalers to connect with young adult shoppers through a mechanic that is easy to understand, quick to enter and closely aligned with the summer calendar.
