Clipper Teas is kicking off the year with an extension of its ‘There’s Tea Then There’s GOOD Tea’ marketing campaign, designed to drive awareness of its natural, fair and delicious teas, and disrupt the habitual tea category by attracting younger consumers.
The organic and Fairtrade tea brand owned by Ecotone UK, is set to advertise its naturally flavoursome infusions range on video-on-demand for the first time whilst helping to reconnect consumers to nature in an integrated marketing campaign targeting millennials.
With a total investment of £1.5m, Clipper is advocating for organic and Fairtrade through video-on-demand, social media advertising via YouTube, Tiktok and Meta, in-store POS and eye-catching merchandising. The campaign is also supported by a guerrilla sampling activation across London running from now until March.
Injecting colour and positivity into the tea category, the iconic Clipper bird will return to screens this week with its joyful, musical advert focusing on Black Tea. A new fuzzy bee character will also join the campaign, in a new advert to promote the brand’s burgeoning natural Infusions range.
Focusing on natural bold flavours and functional benefits, the brand is already delivering 41% value sales growth1 in Infusions, outperforming the category and major players, Pukka and Twinings.
The video-on-demand campaign is set to reach 75% of millennials with both ads to target hit series on Prime Video such as Last One Laughing and Clarkson’s Farm.
Clipper is also helping shoppers to banish the January blues by partnering with Canopy & Stars, with a series of eco-holiday giveaways. The well-aligned partners are both B Corp certified and committed to protecting nature by helping to reconnect people with the great outdoors. Offering unique and memorable experiences, a total of 10 Canopy & Stars vouchers each worth £1,000 are available to win across social media and on-pack of 12 best-selling ranges in Black Tea, Green Tea and Infusions.
Commenting on the campaign, Caroline Rose, Clipper Teas brand controller at Ecotone UK, says: “2025 was a great year for Clipper, growing our awareness with TV, consideration with our Glastonbury partnership, household penetration and market shares. With our strong credentials as the number one organic and Fairtrade tea brand, we are appealing to younger shoppers who care not only about what they put in their bodies but also the impact it has on people and the planet.
“In 2026 we are set to be seen where millennials spend their time (on demand, youtube, social) and disrupt this habitual category with a perfect partnership with Canopy & Stars and in-store activation as well as providing millennials with 100% natural beverages that they can trust.”
Clipper is currently the UK’s fastest growing tea brand, with sales increasing by 7% YOY and household penetration growing at 5% YOY1.
The UK’s number one organic tea brand1, Clipper is also the first and largest Fairtrade tea brand with 2025 sales alone contributing to £510k in Fairtrade premium. Cementing its sustainability credentials even further, Clipper’s tea bags are also always unbleached and fully biodegradable.
Clipper, and its brand owner, Ecotone, are B Corp certified with a strong commitment to driving positive change for people and the planet.
