Capri-Sun is set to inject a fresh burst of summer excitement into the soft drinks aisle with its new ‘Island Edition’ summer campaign. Aligning with the company’s core purpose, this annual initiative is designed to provide families with much-needed carefree moments. Additionally, the campaign aims to drive standout and relevance in grocery, leveraging excitement and the new promotion to significantly boost sales during the key summer period.
Live from Wednesday 1 April to Monday 31 August 2026, the grocery-focused activation will roll out across major grocery retailers, including Iceland and Co-op, helping retailers tap into summer demand through refreshed branding, flavour cues and engaging on-pack design.
Brand Manager at Capri-Sun, said the campaign has been created to connect with what matters most to families during the summer months: “Island Edition is all about bringing a sense of summer into store and giving families something exciting to engage with. We know that family holidays continue to matter hugely to parents, so this campaign has been designed to tap into that in a way that feels relevant, fun and rewarding.”
As part of the campaign, each pouch features an island-themed Capri-Sun character on pack, adding fun, family-friendly appeal and helping the brand deliver strong shelf impact during the summer months.
To drive further shopper engagement, Island Edition will also give consumers the chance to win one of five all-inclusive family Jet2holidays; while every promotional pack includes £70 off Jet2holidays offer, creating an added incentive for purchase during the seasonal window.
“With eye-catching island-themed packs, the chance to win one of five all-inclusive family Jet2holidays and a £70 off Jet2holidays offer with every promotional pack, Island Edition gives retailers a strong seasonal activation that can help drive visibility and shopper interest across the summer period,” added Capri-Sun’s brand manager.
The campaign is built around a key family insight: holidays and time together remain a major priority for parents, even amid ongoing cost-of-living pressures. By linking the promotion to family travel, Capri-Sun is aiming to connect with shoppers in a meaningful way while giving retailers a timely seasonal platform to bring extra visibility to the category.
