Opening on the 10th of July, FARM Rio will be at the premier luxury designer outlet shopping destination Bicester Village, in Oxfordshire, just under one hour from London. An open-air, pedestrianized setting with more than 150–160 boutiques of top British and international lifestyle brands in a relaxing atmosphere – ideal for a day of discovering great finds.
FARM Rio joins an impressive lineup of labels such as Valentino, Kenzo, Loewe, and Calvin Klein, offering 40% off all items in-store. Shoppers can expect a wide selection of the brand’s signature maxi dresses, matching sets, graphic tees, and artisanal styles from the Spring/Summer 2025 collection and previous collections.
Despite the outlet setting, the space recreates the full FARM Rio experience, featuring nature-inspired design details like the tropical wallpaper by long-time collaborator Dominique Jardy, all in harmony with the village’s green surroundings and charming walkways. For those looking for something new, the store also includes a curated section with full-price pieces from the latest collection.
The pop-up is open until the 30th of October, daily from 9am to 9pm (Sundays 10am to 7pm) at Bicester Village, 50 Pingle Drive, Oxfordshire, OX26 6WD.
