Independent Family Estate tequila brand, Cazcabel has announced an exciting partnership with Mexican artisan collective, Someone Somewhere. The partnership raises a glass to Mexican craftsmanship and showcases the work of skilled artisans, whilst conserving sustainable practices.
The first product to launch as part of the partnership are recycled, hand blown rocks glasses which are perfect for serving
Cazcabel margaritas or sipping tequila in. The glasses feature a blue rim, and have been crafted using recycled glass by Tekiti, a family-owned brand from Guadalajara, Jalisco. With three generations of expertise, Tekiti is committed to preserving traditional crafts, using traditional hand-blown techniques which produces stunning, unique glassware that is made to last.
The launch of the partnership will see ongoing collaborations between Cazcabel Tequila and Someone Somewhere, working with artisans from around Mexico to create a variety of sustainable items. Future products will include t-shirts, baseball caps and hoodies, all crafted with artisanal creators and a commitment to reducing environmental impact.
Chris Richards, global marketing director at Cazcabel Tequila, comments: “We’re delighted to partner with Someone Somewhere, which highlights our shared values of creating products that are better for the environment and showcasing independent Mexican craftsmanship. We’re excited for consumers to enjoy a Cazcabel Margarita from these traditional hand-blown rocks glasses and hope we can help in shining a light on the great work of Someone Somewhere and look forward to continuing to work with them.”
Eduardo Molina, head of partnerships for sustainable procurement at Someone Somewhere, comments on the partnership: “At Someone Somewhere, we’re thrilled to join forces with Cazcabel Tequila to bring this unique collaboration to life. By launching a line of artisan-made tequila glasses, we’re not only celebrating Mexican craftsmanship but also creating real opportunities for artisans to share their skills and stories with the world. This partnership embodies our shared commitment to honouring tradition, sustainability, and the artistry that makes each piece truly special. Together, we’re raising a glass to community, culture, and a more conscious way of doing business.”
Cazcabel has created a gift pack including two tumblers and a bottle of Blanco, the ultimate gift for tequila lovers this festive season. The gift packs are available to buy now from Amazon, for £49.99.
Cazcabel Tequila and Someone Somewhere’s Margarita Rocks glasses will also be used across several Mexican bars across the UK.
