Cécred, the renowned haircare line from Beyoncé Knowles-Carter has launched exclusively in the UK with Space NK to a fanfare and record-breaking performance.
Cécred, beloved for transforming all hair types and textures broke the record for the biggest brand launch ever at Space NK – with thousands flocking to store and to spacenk.com to shop the brand in the UK for the first time. The brand met its full week’s predicted sales by 1.1-00pm on launch day and went on to smash previous launch day performance for a new brand.
Stand out products for the collection include the Restoring Hair & Edge Drops (currently the best seller) followed by the latest launch Temple Oud Hair Perfume.
Sophie Wayman, category director, haircare, at Space NK, explains: “We could not be more thrilled with the performance of Cécred, we expected the brand to resonate with our customers, but the demand is truly unprecedented. At 8.30am on launch day we could already see a deluge of search and immediate sales and we think this will only continue”.
“The UK has been our largest market outside the US since day one,” says Grace Ray, CEO of Cécred, “but to mark the biggest launch in Space NK’s history is a true testament to the connection we’ve built with our global community.”
Cécred is available in all 90 Space NK stores and spacenk.com from 22nd September.
