This October, two culinary powerhouses, Boursin®, the UK’s No.1 continental cheese brand and award-winning chef, Jack Blumenthal, are joining forces to launch the Boursin® Blue-Menthal Menu: a ‘sense-ational’ five-dish celebration of Boursin®’s new Blue Cheese Flavour.
Available until January 2026 across Jack’s acclaimed Ginger Wings restaurants, the limited-edition menu brings the new Boursin® flavour to life in playful, indulgent dishes that reflect his signature fun-dining style.
Jack has rapidly established himself in the gastro-casual space, reimagining fine dining with creativity, energy, and a sense of fun. While his father, Heston, may be a culinary icon, Jack has forged his own path, earning a loyal following and celebrity fan base through bold flavour twists and a fresh, modern approach to dining.
That same spirit of innovation makes Jack the ideal partner for Boursin®, a brand renowned for transforming simple dishes into something special. United by a passion for creativity and flavour, together they’re set to turn the ordinary into the extraordinary. With a menu designed to delight every guest, it’s no surprise Boursin® Blue Cheese Flavour is at the heart of it – a true crowd-pleaser.
The new Boursin® Blue Cheese Flavour combines the creamy, crumbly indulgence fans know and love with a delicate hint of blue, offering a fresh take on a classic favourite. To showcase its versatility, the Blue-Menthal Menu reimagines what blue cheese taste can be through six inventive dishes, from indulgent comfort food to surprising sweet-and-savoury twists, each designed to delight and bring people together over great food:
- Ginger Wings with Buffalo Blue Sauce – a fiery, tangy classic taken to new heights with a cool and creamy Boursin® Blue Cheese Flavour dip
- Mac & Blue – ultimate comfort food redefined with rich and indulgent Boursin® Blue Cheese Flavour
- Blu-gères – A savoury choux bun with delicious Boursin® Blue Cheese Flavour filling
- Crispy Clucker Salad Niçoise – a bold take on the French classic with crunch and flavour
- Plump Padron Poppers – smoky peppers stuffed with creamy Boursin® Blue Cheese Flavour
Jack Blumenthal says, “Boursin®’s new Blue Cheese Flavour has been a huge inspiration. Its, creamy flavour made it impossible to choose just one hero dish, which is why there are five on the menu! Each one reflects how something simple can be transformed into something truly special, which is exactly how I approach cooking. Working with Boursin® has been a chance to get creative and celebrate indulgence in a fun way which is also what Ginger Wings is all about.”.
Anna Petsi, senior brand manager at Boursin®, added: “Our new Blue Cheese Flavour is all about versatility and creativity, and there’s no one better to bring it to life than Jack Blumenthal. Jack embodies the future of British dining: fun, inventive and approachable while always delivering something special. We’re delighted with the Boursin® Blue-Menthal menu and really hope as many people as possible get to try it.”.
The exclusive new Boursin® Blue-Menthal Menu is the perfect combination of indulgent, irresistible flavours with informal charm. Launching from 7th October you can try the Boursin® Blue-Menthal Menu at Ginger Wings Marlow, The Tap Tavern in Richmond, as well as on Deliveroo from both locations.
For those unable to dine in Jack’s restaurants, exclusive Blue-Menthal recipes and behind-the-scenes content will be shared on the Boursin® Instagram channel (@boursinuk) throughout the campaign.
