Pringles, Xbox and Bethesda Softworks are joining forces to drop a brand-new Fallout 76 Mystery Flavour. This limited-edition release unites one of the world’s most iconic snacks with one of its most iconic gaming franchises.
As the number one crisp associated with gaming*, the new themed tubes feature official Fallout 76 Vault imagery, bringing the unmistakable look and feel of the Fallout 76 universe straight to the snack aisle, and setting the stage for the ultimate flavour challenge.
Pringles unveils new Mystery Flavour
Mystery flavours have quickly become one of Pringles’ most talked-about innovations. Crafted to keep fans guessing, this Mystery Flavour blends bold, unexpected notes designed to spark debate among gamers and snack lovers. The tube’s eye-catching vault design instantly transports fans into the world of Fallout 76, making it a collectible item as much as a snack.
Fans who believe they’ve decoded the secret flavour can submit their guess online for the chance to win a five-night trip for two to California, including flights, transfers, and 4* accommodation with breakfast. It’s the ultimate reward for anyone ready to take on the flavour quest, with a real-world prize that matches the high-stakes energy of any final boss.
To enter, those in the UK simply need to scan the QR code on the Mystery Flavour tube, leading them to Pringles platform ‘Poptopia’ where they can enter their guess for a chance to win. Those entering from Ireland should head to www.pringles.com/mysteryflavour to submit their best guess. Entrants must enter via the website between 06/01/26 and 07/05/26 to be part of the prize draw, and the winner will be announced later in May 2026.
But it’s not only the Mystery Flavour tube that’s channelling the world of gaming, as Pringles core flavour tubes – Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce are also getting a limited edition packaging revamp. The new tubes evoke some of the most iconic games from the Xbox world, including World of Warcraft: Midnight, Sea of Thieves, and The Outer Worlds 2, as well as Fallout 76 itself, with exclusive in-game rewards to be won with every can.
With the Mystery Flavour guessing window open from January 6th to May 7th, 2026, fans have five months to play, explore, and refine their theories. Whether they’re sampling the tube during a co-op gaming session or analysing the seasoning like an in-world scavenger hunt for clues, the drop is designed to create shared flavour moments and spark conversation.
Pringles unveils new Mystery Flavour
Grace Taylor, brand activation lead at Pringles, said: “Our Mystery Flavours always get people buzzing with excitement. Our most recent ‘Santa’s Secret Flavour’ had people guessing right up to the end, until the big reveal announced it was a delicious festive truffle. But this drop – our third ever Mystery Flavour- is a full-on flavour quest. The seasoning is bold, surprising and full of twists that will keep fans debating for months on end. Pair that with a fun gaming-inspired tube and the chance to win an unforgettable trip to California, and it’s one of our most exciting limited editions yet. We can’t wait to see the theories gamers and snackers come up with.”
Full product & competition details:
- Pringles Mystery Flavour (165g, RRP £1.75) – available in Morrisons from 28th January before rolling out into wider retailers
- Competition window: 06.01.2026 – 07.05.2026
- How to enter: For UK entrants, via the QR code on-pack. For Ireland entrants, via the Pringles website at www.pringles.com/mysteryflavour.
- Prize: 1 x trip to Los Angeles, USA for 2 people (5 nights, flights, transfers & 4* accommodation with breakfast)
