After receiving hundreds of submissions, theories, maps, diagrams and determined attempts from adventurers around the world, Columbia Sportswear is officially closing the book on Expedition Impossible. No one found the edge of the Earth, which means Columbia gets to keep the keys to the company.To mark the campaign’s conclusion, Columbia Sportswear CEO Tim Boyle released a final video, where he reflects on the journey, celebrates the creativity of participants, does some giveaways, and officially calls off the search. You can watch the video here: https://youtu.be/
“No one found the edge of the Earth, and I’m so relieved we get to keep the company,” said Tim Boyle, CEO of Columbia Sportswear. “The Expedition Impossible campaign really captured the adventurous spirit of Columbia. Many tried. Many failed. We appreciate the effort. I’m grateful to the flat earth community for providing us with so many interesting submissions, and very much looking forward to getting back to work now that the campaign is officially closed. You can stop emailing us now.”
The campaign’s impact extended beyond consumers, becoming the most awarded campaign at the 2026 Cannes Lions Festival and has since become the most awarded campaign in Columbia Sportswear’s history. The campaign also earned top honors at the Clios, taking home the Grand Clio Award.
The campaign’s success marks another milestone for Engineered for Whatever, Columbia’s boldest brand platform in more than a decade. The platform launched exactly one year ago, on August 4, 2025, and has reintroduced Columbia’s signature humor, irreverence and confidence to a new generation of consumers while demonstrating the durability and innovation behind its products…and there’s still more to come.
