Corona is a brand synonymous with relaxation. And with Corona’s no-alcohol beer, Corona Cero, people can embrace the Corona way of unwinding any day of the week. There was just one small problem: there are seven days in a week, but beer still comes in six-packs. The math wasn’t mathing. And for a brand that has spent over 100 years encouraging people to make time to unwind, it was a problem worth solving.
To correct this, Corona, in partnership with creative agency Wieden+Kennedy Amsterdam, is introducing the Corona Cero 7-Pack, so that people can unwind with a Corona Cero every day of the week. The idea builds on Corona Cero’s wider positioning around making space to pause and be present, taking that philosophy and applying it – quite literally – to the pack itself. Because if there are seven opportunities to unwind in a week, why should a pack only cover six of them?
Following a successful launch in South America earlier this year, the 7-Pack is now heading north, with Canada the next market to embrace seven days of relaxation (consumers can purchase exclusively at Dashmart).
The award-winning Corona Cero continues to grow and outperform the industry. As of May 2026, its revenue rose 25% year-over-year — more than double the no-alcohol beer industry average (11%) according to Neilsen.
