During a season overloaded with deals, tips, and endless to-dos online, Corona is cutting through the holiday blitz with a refreshingly simple idea: give yourself – and your social feed – a break. Inspired by the brand’s “This Is Living” ethos, the campaign reminds consumers to pause, exhale, and reconnect with the outdoors through calming, nature-inspired content.A big part of the campaign’s power comes from its timeliness, tapping into what everyone is feeling right now: holiday overload. To counter the peak doom-scrolling blues, “Chill Your Feed” uses a refreshingly simple, sun-washed aesthetic to ease the scroll during a busy occasion across multiple touchpoints including:
- Interactive Instagram Elements: Hero videos, carousel posts, and outdoor-inspired ad formats designed to inspire mindfulness.
- Audio Extensions Across Spotify and Podcasts: Relaxing sounds and soothing words bring the campaign to life beyond social media.
