Leading outdoor retailer Cotswold Outdoor has launched its new brand campaign, ‘We speak outdoors’, nationwide to mark the start of the autumn and winter seasons.The playful brand-building campaign brings the Cotswold Outdoor spirit to life through animals: creatures that call the outdoors home, and whose natural expertise means they ‘speak’ it best.
The idea is rooted in a genuine strength of the Cotswold Outdoor brand: its stores are staffed by outdoor people themselves, from hikers and climbers to wild swimmers and cyclists, who draw on their own first-hand experience to give customers expert advice in person.
The national launch will be brought to life through a coordinated floor refresh across all Cotswold Outdoor stores, alongside campaign creative across the retailer’s website and organic social channels, creating a consistent brand experience across physical and digital touchpoints.
The in-store launch will also spotlight Cotswold Outdoor’s curated autumn and winter range, including selected exclusive lines from leading outdoor brands such as Rab, Merrell, Scarpa and Mountain Equipment. Specialist product
Underpinning the ‘We speak outdoors’ campaign is a rigorous, data-led measurement framework designed to assess the impact of brand activity and help inform Cotswold Outdoor’s future brand investment.
The campaign has been developed and delivered in partnership with Vector Media and independent creative studio Ourselves.
Jamie Kristow, CEO of Cotswold Outdoor Group, said: “‘We’re excited to launch ‘We speak outdoors’ nationwide this season. The campaign brings the brand to life through animals that know the outdoors better than anyone. It’s a playful idea, but one that perfectly reflects what sits at the heart of our brand: people who genuinely know, love and live the outdoors too.
This campaign brings that expertise to life in a distinctive way, while creating a stronger and more consistent experience for customers across our stores and digital channels. Underpinned by a rigorous and data-led approach to measuring brand effectiveness, it will also help us to better understand the impact of brand investment and inform the next stage of our growth.”
Andrew Scott, Head of Buying at Cotswold Outdoor Group, added: “Our customers come to Cotswold Outdoor because they want the right kit, trusted advice and confidence for whatever the outdoors has in store. That means combining expert advice with a carefully selected range from the best outdoor brands, including exclusive products they won’t find everywhere else.
Working closely with brands such as Rab allows us to bring customers standout products alongside the technical expertise in our stores, which is exactly what ‘We speak outdoors’ is about.”
