British cold pressed juice company Daily Dose has launched its first-ever out of home campaign, leading with the line ‘You’d be cold pressed to find a better juice.’ as it targets wider UK awareness for its cold-pressed range.
Running from today, (5th May) for two weeks, the campaign is the brand’s biggest marketing investment to date (six-figure media spend), across outdoor, digital, influencer partnerships and large-scale sampling.
Daily Dose has partnered with JCDecaux to deliver a high-impact national outdoor campaign, with tactical placements near and around Waitrose stores. The campaign, developed by creative studio And Rising, champions Daily Dose’s cold pressed bottles of juice to life, with the clean and clever line.
To support the campaign in-store, branded aisle fins and point-of-sale materials will appear in selected Waitrose stores nationwide, ensuring strong standout at shelf during the full campaign period. The campaign will also be supported on Meta through creator partnerships with Mother Pukka and Crip & Dip.
George Hughes-Davies, founder of Daily Dose, commented: “Launching our first campaign feels huge for us. We’ve always believed that if even more people understood the care, the ingredients and the cold-pressed craft behind Daily Dose, they’d choose us. This campaign is all about putting that story, and our bottles in front of as many people as possible. Look out for our bottles at your local Waitrose and bus stop!”
Adrienne Little, partner at And Rising, added: “We want the shoppers up and down the country to know who Daily Dose is and why their juice is special. Keeping the creative simple, we let the product do the talking – the ingredients look delicious and we’ve given a playful nod to the cold pressed process.”
A proud BCorp, Daily Dose manufactures all of its juice in its UK factory in Corby and rescues unwanted produce from UK farms and turns it into delicious juice, using the whole fruit – pulp, peel and everything else. The company is forecasting £20m in revenue this year and has come a long way from its humble beginnings in a kitchen, using a blender George bought on eBay.
