Dalton Park, the North East’s largest outlet shopping destination, has celebrated unprecedented success following its Clinique Beauty Pop Up installation last weekend, driving exceptional performance across sales, sign-ups, and footfall.
The immersive activation, in partnership with The Cosmetics Company Store, ran from 7th – 12th October 2025 and was sited in a prominent position in the centre. Visitors experienced complimentary skin care consultations and product recommendations from Clinique’s experts and also enjoyed free gifts and exclusive offers. The pop up delivered over 1,800 consultations over the six days, saw a remarkable 2,020 database sign-ups and drove an impressive +282% uplift in sales of Clinique products.
The pop-up contributed to an unprecedented +342% sales uplift overall for The Cosmetics Company Store, positioning it as one of the top two best-performing sites nationally for the company. With a 91% customer sign-up rate, the activation not only boosted immediate sales but also significantly expanded the brand’s customer database for future engagement. The pop up has doubled Dalton Park’s previous best-ever sales week for The Cosmetics Company Store, surpassing the record originally set during the peak Christmas trading period in 2019.
The activation also had a halo effect on the wider outlet performance – footfall was the highest it has been all year with a +15.8% uplift. Meanwhile, the overall Health & Beauty category surged by +116%, underpinning the growing consumer demand and engagement within the sector.
Nicky Lovell, head of outlets and retail business development at Global Mutual, commented: “These results are a testament to the power of experiential retail. The Clinique Pop Up has not only driven outstanding sales but also reinvigorated customer excitement for the category – setting a new benchmark for future brand activations at Dalton Park.”
