Fashion retailer Damart has made its ITV and STV shopping debut, offering customers a new way to browse and purchase its clothing ranges, following a successful period of retail expansion.
Damart will host a live, three-hour segment on Shop on TV, a late-night programming strand on ITV1 and STV, to showcase a curated range from its new SS26 collection.
The ‘Fashion at Great Prices with Damart’ segment will appear on Monday 9th February from midnight until 3am on Tuesday 10th February.
Featuring lightweight and layering pieces to keep you warm at the start of the season, such as cosy thermal knits and Rain Protect coats, the collection also brings in pops of colour to see you into spring as well as Damart’s innovations including figure flattering Perfect Fit jeans.
Predominantly a mail order and ecommerce brand, Damart has already made waves in reaching and targeting new customers. Returning to TV advertising in 2024, the brand has reached millions of women with its campaigns; the most recent of which, ‘It starts with Damart’, highlighting how the clothing we put on defines how we feel for the rest of the day, and demonstrates how Damart offers a wardrobe that gives women a feeling of freedom and confidence to express themselves.
Ben Phillips, marketing director at Damart, said: “Following the success of our two recent campaigns, we’ve seen a real shift in how audiences are engaging with Damart through broadcast media. So, we’re excited to be showcasing our new product range on ITV and STV and giving customers a new way to shop with Damart. We have specifically chosen products that speak to our core target customer and are comfortable, affordable, and make wearers feel confident.”
The fashion brand has also continued its physical retail presence, opening concessions within Atkinsons of Sheffield, Harveys of Halifax and Hancock and Wood, and within British Garden Centres in Morpeth, Gloucester and Rugby.
Earlier this year, Damart celebrated its launch within iconic Devon department store, Banburys of Barnstaple, which has been operating in North Devon for more than 100 years.
Shop on TV can be watched live on ITV1 & STV, on Freeview channel 89, or via a YouTube livestream.
For further information on Damart, visit www.damart.co.uk
