Over three quarters (79%) of leading furniture retailers say the switch to 3D product images has increased customer engagement, helping to set them apart from competitors, according to new research from Fixtuur.
The study surveyed 100 furniture business leaders to quantify the growing challenges of the technology “adoption gap” they face. Three in five (60%) say shoppers expect to visualise items in their own homes to make a decision, while a massive 96% reported a boost in online sales from introducing 3D and AR visualisation technologies.
Other benefits reported by these retailers include:
- Increased sales (76%)
- More personalised experiences for customers (72%)
- Improved competitor advantages (72%)
Further benefits from 3D and AR included improved product understanding (71%); better in-store experiences (71%); and reduced product returns (70%).
“The days of traditional product photos are dying. Despite the bottlenecks retailers face in producing photography or 3D assets on-time for product launches, the truth is a static image won’t cut it for most consumers anymore,” said Ben Knight CRO of Fixtuur.
He adds, “The retailers that are pulling away from the pack right now are the ones that can produce these assets quickly to create a richer, faster, and more consistent shopping experience for customers. In the coming years, we expect this approach to become the de facto industry standard.”
