Innovative bakery brand, Deli Kitchen, owned by Signature Flatbreads, is hitting the ground running this year following another strong year seeing double-digit growth in 2024 and with Signature Flatbreads announcing a £150m investment plan for the company over the next five years.
Following research which shows 48% of Brits are stuck in a lunch rut[1] and to capitalise on the trend of consumers adopting healthier habits in January, Deli Kitchen is launching its new lunchtime-focused media campaign. For this, the brand has focused on its Carb Lite Wraps and new Protein wraps to inspire consumers to liven up their lunch break. The Carb Lite Wraps contain just 14.6g of carbs. The Protein Wraps are a daily go-to for an easy way towards adding extra protein into everyday meals, with each wrap containing 10g of protein.
The brand has created three bold, colourful visual variations which will launch across 2750 Tube Card Panels across all London lines, as well as across the underground and train network in Northampton, Milton Keynes and Bedford. The OOH launches on the 14th January and will run for two weeks.
In addition, Signature Flatbreads is excited to announce the expansion of its marketing team with three strategic new hires. The appointments reflect the company’s commitment to driving brand growth and staying at the forefront of innovating the bakery market.
Joining the team are:
- Alice Iborra as senior brand manager: With a wealth of experience in brand strategy and product innovation, Alice will oversee the development and execution of Deli Kitchen’s brand vision, ensuring it resonates with both loyal and future customers. Through her previous tenures at KP Snacks and Lactalis, Alice acquired an ability to navigate a fast-paced environment while fostering collaboration across partner teams.
- Holly Hadland as social media manager: Tasked with elevating the company’s online presence, Holly will lead Signature Flatbreads social media strategy, engaging audiences through innovative content and meaningful interactions. With a proven track record of growing digital communities, Holly will ensure the brand continues to thrive in today’s competitive digital landscape.
- Ellice Nweje as marketing assistant: Bringing fresh ideas and a keen eye for detail, Ellice will support the team in executing marketing campaigns and driving seamless collaboration across departments. With a background in Marketing and Public Relations, Ellice is set to play a pivotal role in amplifying Signature Flatbreads marketing efforts.
Tim Wittekind, head of brand, NPD & innovation at signature flatbreads, said: “We are thrilled to welcome Alice, Holly and Ellice to our growing marketing team. Their diverse expertise will be instrumental as we continue to grow the Deli Kitchen brand and innovate the bakery sector. We aim to drive considerable growth for Deli Kitchen, kick starting 2025 with the launch of our striking lunchtime advertising campaign after a 2024 which exceeded expectations.”
The newly expanded team will focus on enhancing the brand’s visibility, developing creative campaigns and products, and continuing to drive growth for both Deli Kitchen and Signature Flatbreads.
