FIFA has announced that Deliveroo, as part of DoorDash’s global portfolio (NASDAQ: DASH), is a proud Tournament Supporter for both the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ in the UK, France and Italy.
DoorDash’s partnership spans nine countries – the United Kingdom, United States, Canada, France, Germany, Italy, Norway, Denmark and Finland.
As the On-Demand Pick-Up and Delivery Supporter, Deliveroo, along with DoorDash, will help connect fans with the energy and excitement of the tournaments through a series of localised campaigns, digital activations, and community-driven experiences designed to celebrate the global spirit of football.
This partnership underscores Deliveroo’s and DoorDash’s commitment to connecting people and communities through shared moments from neighborhood favorites to global celebrations. It kicks off with Brazilian football legend Ronaldinho, whose skill, joy, and creativity helped define a generation and continues to inspire fans and players around the world. Together, Deliveroo, DoorDash and Ronaldinho are revisiting the magic that made him a global icon through a digital campaign designed to inspire a new generation of football fans to connect and celebrate on and off the pitch.
“Joining Deliveroo and DoorDash for this campaign was special because it took me back to how I started my career – wanting to have fun with the ball and creating something magical. For me, football has always been about trying the impossible, making people smile and sharing that joy with fans,” said Ronaldinho, who won the FIFA World Cup™ with Brazil in 2002. “Deliveroo and DoorDash capture that same spirit of connection, celebrating the game and flavors that connect us all. I hope fans, old and new, feel that same excitement, whether they’re watching at home or in the stands.“
“We are incredibly pleased to welcome DoorDash into the FIFA Tournament Supporter family,” said FIFA Chief Business Officer, Romy Gai. “The FIFA World Cup and FIFA Women’s World Cup unite billions of fans, and through this collaboration we will create new ways for them to share the moment. DoorDash’s strength in local markets and its focus on connection makes them a perfect fit for our landmark tournaments.”
“Football isn’t just a sport, it’s the global language of the world connecting neighborhoods across countries and continents,” said Kofi Amoo-Gottfried, DoorDash Chief Marketing Officer. “Partnering with FIFA allows us to celebrate that shared goal, helping fans enjoy every match their way, whether that’s finding the perfect spot to watch through DoorDash’s restaurant reservation feature, Going Out, or ordering everything fans need on DoorDash, Deliveroo and Wolt to bring the match-day experience wherever they are. For us, it’s simple: football connects the world and so do our three brands.”
The FIFA World Cup 2026™ will be the biggest standalone event in history, hosted for the first time across three nations — Canada, Mexico, and the United States. In 2027, the FIFA Women’s World Cup™ will make history once again, heading to Brazil as the tournament’s first-ever South American host.
