Leading furniture retailer DFS is sitting pretty after significantly increasing its return on ad spend (ROAS) since in-housing programmatic advertising with Quantcast.
The partnership with the global adtech firm dates back to 2011 and has been direct since 2021. It has recently focused on a campaign to drive increased sales across DFS’ upholstery and beds ranges, as well as showcasing quick delivery capabilities.
Since going ‘in-house’ with Quantcast, the ROAS has increased to over 600% while the brand has achieved targeted incremental gains on product range CPA. For an ‘always-on’ campaign, these gains have a significant impact on DFS’ sales all year round.
Catherine Woodward, Head of Digital Marketing at DFS says: “We’ve been working indirectly with Quantcast via an agency since 2011, but as we began to build our internal capability a few years ago, we recognised just how intuitive the platform is and have since made the decision to in-house programmatic advertising.
“As anyone that’s spent time on audience targeting would acknowledge, landing the right message with the right person at the right time can be a hugely complex task. Quantcast has streamlined this massively so our creative is targeting key audiences in a matter of minutes, allowing us to focus on wider business activity & testing. The platform also allows us to measure incremental impact with high precision, so we can isolate the true value of our advertising campaigns, giving us greater insights and unlocking more investment.”
Ellie Lane, head of client strategy at Quantcast, said: “It’s been a pleasure to see the continued evolution of our partnership with DFS – especially witnessing the growth of both incremental sales and the overarching ROAS since the brand took us in-house a few years ago.
“We pride ourselves on offering a streamlined experience that simplifies omnichannel advertising and the complexities of audience targeting. It’s this, alongside the ability to measure the impact of our activity with DFS, which sets the campaign apart.”
