With all eyes on The Savoy Theatre, digital venue transformation specialists, ADI, gave the historic building a total LED makeover.
Famed for being the first public building in the world to be lit by incandescent electric lights, The Savoy Theatre has always pushed the boundaries of digital innovation.
With the world-renowned theatre looking to enhance and optimise their signage, ADI has successfully designed and installed its proprietary 4mm MT Series LED screens in three exterior locations at the legendary venue – a 9.68sqm curved display on the main high street, a 5.53sqm dual-sided vertical banner on the outside facade and 6.91sqm canopy ribbon at the entrance of the theatre and luxury hotel – providing multiple digital canvases for The Savoy Theatre to connect with its audiences.
Sustainable by design, the MT Series offers an incredibly lightweight and slimline LED display product offering a range of unique design features that drive energy efficiency, reliability and sustainability over operational lifespan.
Commenting on the installation, Matthew Turbett, general manager at The Savoy Theatre, said: “We chose ADI because of their proven expertise in seamlessly integrating LED screen hardware within historically significant venues.”
“We were looking for a digital signage partner that understood the balance between blending new technology with our theatre’s unique heritage. Their super lightweight and slimline MT Series product offered the high visual impact we needed to engage our audiences effectively, while allowing us to use the latest LED technologies across our venue.”
ADI has been an expert in the UK’s leisure and entertainment industry for over 34 years, leveraging extensive experience to complete numerous landmark venue developments successfully.
Transforming and future-proofing the theatre world, one venue at a time, ADI recently designed and installed bespoke LED signage featuring its MT Series product on the exterior facades of two other leading West End Theatres: The Prince Edward Theatre and the Dominion Theatre. These installations enhanced each theatre’s digital platform for promotion and visitor experiences.
Prior to these, ADI also upgraded the digital signage of the Gielgud Theatre with installations including a curved screen above the prominent corner entrance and a strip of LED ribbon running along the side of the building to the neighbouring Sondheim Theatre, both in MT 4mm.
As theatres continue to elevate the audience experience, many are upgrading from static signage to high resolution LED displays. This transition reflects a broader trend toward flexibility and innovation, enabling venues to adapt content instantly – from showtimes and promotions to immersive storytelling moments – while delivering greater visual impact.
Drew Burrow, head of bespoke & creative at ADI’s Displays Division, commented: “We are incredibly proud to have provided the famous Savoy Theatre with a bespoke digital upgrade just in time for such an exciting show premiere.”
“Transforming a venue steeped in history requires a delicate balance of technical expertise and creative vision; our sustainable MT Series is the perfect solution to deliver high visual impact that respects the building’s heritage while bringing it firmly into the modern era.”
