To celebrate 20 years of collaboration, Disney x Swarovski will be taking over the Corner Shop at Selfridges, London until January 3, 2026.
Over five weeks, beloved characters from Disney Classics enhanced with Swarovski’s signature shine will transform the Corner Shop windows into scenes filled with nostalgia and wonder.
The Oxford Street window takes inspiration from Disney Bambi, featuring a crystallized model of the famous deer, while the Duke Street windows recreate iconic imagery from Disney Cinderella, 101 Dalmatians, and Beauty and the Beast, including a crystal slipper and the Beast’s rose captured within an embellished glass bell jar.
Inside, visitors to the Corner Shop will enter an immersive retail experience that highlights Swarovski and Disney’s shared passion for creativity and craftsmanship. Two installations from Swarovski Kristallwelten in Wattens, Austria, have been transported to London for the event: one inspired by Disney Alice in Wonderland and the other taking cues from Disney Dumbo.
Visitors are invited to gift joy with a selection of Swarovski pieces including the Disney Beauty and the Beast collection, available only at Selfridges. Disney x Swarovski figurines be available to purchase alongside Disney Princess-inspired designs, Swarovski Created Diamonds fine jewelry, Swarovski’s Swiss-Made watches, and a range of accessories that would make ideal stocking fillers.
Myrtille Clément-Fromentel, chief brand officer, said: “For two decades, Swarovski and Disney have enchanted customers around the world with collections that combine our crystal artistry with some of Disney’s most loved characters. The enchanting installation at the iconic Selfridges Corner Shop is the perfect way to celebrate this milestone and welcome the wonder of the holiday season in one of the world’s most renowned department stores.”
Disney x Swarovski at the Corner Shop at Selfridges, London will run exclusively from Monday December 1, 2025, to Saturday January 3, 2026: https://www.swarovski.com/s-
