Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers. Timed to coincide with Bridgerton Season 4, the partnership is designed to drive incremental category growth, attract younger shoppers, and place Dove at the centre of a major cultural moment.
The Dove x Bridgerton Limited Edition Collection combines the brand’s well-established skin and body care expertise with two newly developed fragrance profiles – Raspberry Rendezvous and Love & Meadows, inspired directly by the period drama’s signature Regency glamour. These scents have been co-created with Netflix and are inspired by the series, a first for the brand.
Developed with a clear strategic focus on driving growth in the personal care category, the new range is designed to engage Gen Z, younger millennials and Bridgerton fans of all ages. Aiming to rejuvenate brand relevance, the new range aims to drive incremental sales uplift for retailers, prompting shoppers to add these collectible products alongside their usual body care routine.
“This partnership is a perfect example of how Dove can connect with new audiences by embedding itself within a cultural phenomenon,” said Libby Shiel, Dove Skin Cleansing & Masterbrand Marketing Manager. “By uniting Dove’s Advanced Care formulas with the intrigue and elegance of Bridgerton, we’re creating something that not only delights fans of the series but also invites younger consumers to reappraise the Dove brand. This collaboration will bring real excitement to the personal care category with highly engaging in store activations sure to drive incremental purchases and therefore category value.”
To capture attention at the point of purchase, the launch will be supported by high-impact, Bridgerton-themed in-store theatre and online activations across Tesco, Boots, Sainsbury’s, Asda, Morrisons, Ocado, Waitrose, Amazon, Superdrug, and Savers. Leveraging exclusivity to drive store-specific traffic, the range will create targeted shopper interest and differentiation across retail partners.
The full range includes:
- Body Wash (400ml) – Powered by Pro-Ceramide Technology, providing replenished, lotion-soft skin for 24 hours.
- Body Scrub (225ml) – Contains ¼ moisturising cream to nourish and smooth.
- Antiperspirant Spray – Offering 72-hour sweat and odour protection with skin-softening benefits, available in 150ml and 200ml.
Which will be available across two fragrance profiles:
- Raspberry Rendezvous – Juicy raspberry, rose, peony, whipped cream, vanilla, cedarwood. Playful and indulgent, inspired by Bridgerton’s teatime scenes. Available in Tesco and Boots.
- Love & Meadows – Bergamot, wildflower, rose, cedarwood, amber. Fresh, joyful, and sophisticated, reminiscent of romantic meadow scenes in the series. Available in Tesco, Boots, Sainsbury’s, Asda, Morrisons, Ocado, Waitrose, Amazon, Superdrug, and Savers.
The collaboration will be supported by an integrated campaign across digital, social, PR, and in-store POS, leveraging Bridgerton’s global fanbase and the Season 4 premiere dates: January 29 and February 26, 2026. The collection will bring Bridgerton’s lavish aesthetic to store aisles while reinforcing Dove’s Real Beauty message, empowering women to feel royal in their own skin and define beauty on their own terms.
RSPs (same price for both variants):
Dove Bridgerton 400ml Body Wash: £4.50*
Dove Bridgerton 225ml Scrub: £8.00*
Dove Bridgerton Antiperspirant Spray 150ml/200ml: £3.30/£4.95*
*pricing is at the discretion of the retailer
