Clipper Teas, the organic and Fairtrade tea brand owned by Ecotone UK, is set to challenge expectations of tea drinking occasions by bringing its natural, fair and delicious tea to festival goers this summer.
Bringing younger shoppers down the tea aisle, Clipper is set to launch a limited-edition Wilderness Festival-pack with an exclusive giveaway that’s designed to build brand love and connect with its Millennial target audience.
From now until 10 July, tea drinkers will have the unique opportunity to win 20 pairs of Wilderness festival tickets across Clipper’s Organic and Fairtrade Black Tea (80s, RRP £4.10), and Everyday Fairtrade Tea (80s, RRP £3.50). The special packs are available through major multiples and independent stores.
For the past two years, Clipper has been the official tea partner to Glastonbury Festival, serving cups of ethical tea from the iconic Clipper Teas van.
The sustainable tea pioneer is not letting Glastonbury’s fallow year stopping it from reaching festival goers, and has lined up appearances at, not one, but three major UK festivals over the summer period.
From June to August, the Clipper van will be making a stop at the following festivals:
- Ben & Jerry’s Sundaes in the Park, Chiswick House & Gardens; 13th June 2026
- Wilderness Festival, Cornbury Park Estate, Oxfordshire; 30th July – 2nd August 2026
- Happy Place Festival, Old Deer Park, London; 11-12 July
The festival tour will provide the brand with an opportunity to meet younger tea drinkers where they spend their time, driving trial whilst building awareness of their commitments to natural and ethical tea.
Caroline Rose, Clipper Teas brand controller at Ecotone UK, says: “Thanks to its joyful brand identity, great taste and outstanding sustainability credentials, Clipper has strong appeal with younger consumers. Not only do we give them a delicious cuppa, but shoppers also have the reassurance of fair wages and human rights for farmers and protection for nature, which aligns well with their values. To drive them to the fixture in store, we want to meet them where they spend their time and truly connect with them by offering them unique experiences. That’s why this year, we’re incentivising shoppers with the chance to win Wilderness Festival tickets, and taking our natural, fair and delicious tea out to them on the festival ground.”
Through its summer festival tour, Clipper has the potential to reach 45,000 festival goers and build greater brand awareness. Festivals is part of Clipper’s fully integrated media campaign which includes Video-on-Demand, Youtube, Social media advertising and on-pack promotions.
The activity follows a period of strong growth for Clipper, a brand that is outperforming the tea category – driven by its successful ‘There’s Tea, Then There’s GOOD Tea’ multi-channel strategy first launched in 2024.
Bucking category declines, Clipper has continued to invest heavily in advertising and promotions, bringing back its much-loved singing bird character to video-on-demand services earlier this year and introducing a new fuzzy bee character to represent its growing Infusions range.
Clipper sells more Fairtrade tea than any other tea brand globally, generating over £6.8million in Fairtrade Premium for tea producers over the last 30 years. This additional fund supports farmers and their families in areas such as
