Dr. PAWPAW is delighted to announce the strengthening of its long-standing partnership with Marks & Spencer, marking an exciting new chapter in the brand’s retail journey.
Dr.PAWPAW has proudly been stocked in Marks & Spencer for more than five years, with customers embracing its iconic multi-use Original Balm and bestselling Tinted Balms.
The relationship flourished further with the hugely successful Percy Pig Lip Oil collaboration, which became an award-winning sell-out launch and demonstrated the strength of bringing together two much-loved brands. More recently, the partnership has continued to grow through a number of successful online collaborations.
Today, Dr. PAWPAW is pleased to announce its biggest milestone with Marks & Spencer to date. The brand will now be launching into every M&S store with a Beauty department, taking pride of place within the Beauty destination.
The new fixture will showcase a carefully curated selection of Dr.PAWPAW’s hero products, including its classic balms, bestselling tinted balms and trend-led lip care innovations. Customers will also discover the brand’s top-selling Flavoured Charm Balms, Cloud Balms , and a pipeline of exciting new
launches designed to keep the category fresh, relevant and trend-led.
With a constant focus on innovation, Dr.PAWPAW will continue to introduce the latest lip care trends, colours, flavours and beauty-first concepts, ensuring the range remains exciting for both existing customers and those discovering the brand for the first time at M&S.
Pauline Paterson, co-founder of Dr.PAWPAW, commented: “We’re absolutely delighted to strengthen our relationship with Marks & Spencer. We see Dr.PAWPAW as a modern British institution, so partnering with such an iconic and trusted British retailer feels like a natural fit for our brand.
We’re incredibly proud to now be available across all M&S Beauty stores, and what excites us most is the opportunity to keep M&S customers at the forefront of beauty trends. Whether that’s through our Charm Balms, the latest colours and flavours, or exciting product innovations, we’re committed to continually bringing something new and inspiring to the fixture. This is just the beginning. Watch this space.”
James Mugford, head of beauty at M&S, said: “Dr.PAWPAW has already proven popular with our customers, so we’re delighted to be giving the brand a larger presence within our Beauty halls. Known for its versatile, everyday beauty solutions, Dr.PAWPAW complements our growing beauty offer and provides customers with even greater access to the products they know and love. We’re excited to continue growing the partnership and bringing even more choice to M&S Beauty shoppers.”
