Dr. Will’s is set to enter a new category with the launch of its dip pots.
The launch will see Dr. Will’s’ first foray into the refrigerated dips category with the new pots sitting within the Fresh section, offering its much-loved Sriracha Mayo, Avocado Oil Mayo and Buffalo Hot Sauce in 30g dip pots.
The pots will add a new dimension and serving option to Dr. Will’s range of all-natural sauces and condiments, allowing shoppers to select them as an easy accompaniment to dipping and sharing foods like breaded chicken and goujons, pizzas, breads, fries and party foods.
The new size pots are dippable versions of Dr. Will’s existing SKUs, created in response to the success of the brand’s full size range in Tesco. The brand’s range of sauces and condiments is made in batches from only simple, natural ingredients you can find in your kitchen, providing an all-natural addition to the Tesco Fresh aisle, sited with breaded chicken.
Dr. Will’s latest launch joins the brand’s lineup of sauces and condiments in jars and bottles, which includes full size versions of Sriracha Mayo, Avocado Oil Mayo and Buffalo Hot Sauce, as well as Classic Mayo, Olive Oil Mayo, Sriracha Hot Sauce, Chipotle Ranch Dressing, Tomato Ketchup and BBQ Sauce.
Dr. Will’s Co-Founder, Liam White, said: “Launching our dip pots into Tesco is a huge moment for us. Alongside our usual home in the sauce aisle, we’ll now be in the Tesco Fresh aisle, putting Dr. Will’s right where people are making those quick and easy meal decisions.
Trial is so important for a brand like ours, and these 30g grab-and-go pots give even more people the chance to discover Dr. Will’s for the first time. Whether it’s an easy midweek dinner, a quick lunch or something to dip and share, our pots make it simple to add great-tasting sauce, made with the best ingredients, to any meal.”
The 30g dip pots will initially launch exclusively in to Tesco stores next to breaded chicken in September, RRP 90p, with the brand setting its sights on further supermarket listings in future.
