Food Brands Now (FBN), the UK’s first dedicated food and drink brand licensing agency, is proud to announce a landmark new partnership with Warburtons – the UK’s largest and most chosen bakery brand.
Through this exclusive partnership, Food Brands Now will bring Warburtons into the frozen convenience category with the launch of a brand new range of premium frozen toasties, made using Warburtons famous Thick Toastie loaf.
The initial launch will feature two delicious, high-quality products designed to meet growing consumer demand for convenient, great-tasting meal solutions:
- Warburtons Cheese Toastie – a classic, indulgent cheese filling encased in Warburtons signature bread
- Warburtons Club Toastie – a satisfying, layered chicken and bacon sandwich combining familiar flavours with elevated quality
Both products will launch with an RRP of £3.50, supported by a strong promotional mechanic of 3 for £10.00, offering excellent value while maintaining premium brand positioning.
The new Warburtons frozen toastie range will launch across the Iceland and Food Warehouse estate on 2nd June, delivering nationwide availability and strong in-store visibility from day one.
This collaboration marks the first time Warburtons has extended its brand into licensed products, representing a significant milestone for both businesses and an exciting new chapter for the brand. The collaboration further reinforces Food Brands Now’s position as a leader in food brand licensing, working with some of the UK’s most recognised brands to unlock growth in new categories.
Jonathan Warburton, chairman at Warburtons, commented: “Our 5th generation family business has been dedicated to making the best bakery for families across the country for 150 years. We are really proud to be working with Food Brands Now to create this exciting new range of products on our much loved Thick Toastie loaf, to give consumers an great new option for lunch.”
Oliver Gilding, at Food Brands Now, commented: “Warburtons is one of the most loved and trusted brands in the UK, with an incredible heritage and reputation for quality. We’re incredibly proud to be partnering with them on their first step into licensing.
This range brings together the strength of the Warburtons brand with real consumer demand for high-quality, convenient meal solutions. These frozen toasties are just the start of what we believe is a hugely exciting journey.”
