Dsquared2 is proud to announce Spanish music sensation Bad Gyal as its new Global Brand Ambassador, marking a powerful new chapter in the brand’s enduring relationship with music, culture, and self-expression.
For founders Dean and Dan Caten, music has always been more than inspiration—it is a defining force within the creative universe of Dsquared2.This partnership represents a return to the very essence of Dsquared2: a celebration of individuality, confidence, and unapologetic self-expression.
As one of the most influential voices in contemporary urban music, Bad Gyal perfectly captures this spirit. A multi-platinum artist in the global reggaeton and dancehall scene, she has built her career through fearless creativity, artistic independence, and a constant drive to redefine boundaries.
“Dsquared2 has always stood out to me for the way they mix raw edge with pure elegance. Becoming a part of the Dsquared2 family is a true honour and I can’t wait to share all the looks with everyone!!!,” said Bad Gyal.
