Ahead of Valentine’s Day, Durex, the world’s largest condom brand, wants to remind people that using lube can help users keep that sought-after ‘afterglow,’ by improving their sex.
Durex is launching Afterglow, a campaign designed to help people to enjoy sex to the fullest by using lube, and highlight the resulting afterglow as the ultimate self-care staple. The #1 condom and lubes brand is on a mission to reveal how great sex can be made even better by using lube, helping people across the country get that post-sex glow – it’s the newest, most important step in people’s self-care routines. Research from Durex reveals that every sexual occasion is better with lube. From vaginal sex (69% vs 65%), to anal sex (76% vs 69%), partner masturbation (79% vs 70%) and solo masturbation (69% vs 54%), respondents noted that sex was better when using lube.
People who use Durex condoms and lube are more satisfied with their sex lives than those who don’t (62% vs 49%). In the UK, 28% of Brits have used lube to improve their sex lives, but only 1 in 6 agree that their partner is good at giving them pleasure, indicating that there’s work to be done in the bedroom.
Using lube can lead to more pleasurable and more satisfying sex, which can create more of a glow, through the increase in heart rate & blood moving through the body.
Charlotte McCrudden, category manager at Durex, says: “At Durex, our main goal is to help people have better sex. We’re on a mission to raise awareness of just how much lube can improve sexual experiences. What’s more, the post-sex glow helps keep you looking radiant. That’s the look that we want to help people achieve more often by using lube – think of it as the last, and most important, step in your self-care regime. Valentine’s Day is coming up, so now is the perfect time to treat yourself or a loved one!”
Durex Lubes are available at Boots, Superdrug and all major supermarkets. You can find tips, guidance and advice on sexual health and wellbeing online here: www.durex.co.uk
