Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three Granola (RRP: £3.69 / 350g); Low Carb Crunch, Protein Crunch, and Protein Peanut Butter. The range is also available to independents via wholesalers including CLF distribution and JD’s wholesalers, and from Ocado and Selfridges.
The brand, which prides itself in making the world’s most healthy cereals range, first broke onto the UK breakfast scene in early 2025 and has seen continued growth since launch. On a mission to challenge the category with bold, better and healthier alternatives, it is now the fastest-growing cereals brand in Europe. Each game-changing cereal is packed with plant-based proteins, prebiotic fibre and contains absolutely no added sugar or sweeteners. They are vegan friendly and good for the gut.
Co-founder Valentijn Van Santvoort says: “Our launch into Morrisons marks an exciting new chapter for Holie’s in the UK. Not only does it significantly expand our distribution, but allows us to reach a much broader audience. Since launching in 2018, we’ve been on a mission to challenge the food industry and help people rediscover what truly healthy breakfast looks like. For too long, major cereal brands have hidden high levels of sugar in products marketed as ‘healthy’ when they’re anything but. At Holie’s, we’re doing things differently. Our cereals are genuinely good for you, without ever compromising on crunch or taste and we’re very excited to see the range hit shelves nationwide.”
With a score of 126.2, Holie’s ranks in the top 3% of best-performing B Corp–certified food brands worldwide, meeting high social and environmental standards.
