Pepsi MAX is kicking off its third year of partnership with EA SPORTS FC™ 26 by launching a new on-pack promotion that gives players epic in-game rewards, giving football fans the opportunity to further immerse themselves in the EA SPORTS FC™ 26 experience.
To launch the partnership, Sir David Beckham and Lauren James celebrate Pepsi MAX’s role as the “ultimate silverware” for EA SPORTS FC™ gamers. The film shows Beckham meticulously cleaning mementos from his career, including his international cap and UEFA Champions League medal, before proclaiming to have “the ultimate silverware” that “wins every time” – a can of Pepsi MAX.
The limited-edition Pepsi MAX x EA SPORTS FC™ 26 cans and bottles will be available this week across the UK for EA SPORTS FC26.
Getting involved couldn’t be simpler: following the instructions on any promotional Pepsi MAX can or bottle by 28th of December 2025 will grant fans access to the in-game EA SPORTS FC™ 26 rewards.
