Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part of the Nectar Business offering that enables small businesses in the UK to earn points and value back on their business spend. Dulux Decorator Centre customers earn two Nectar points for every pound spent with the company, which they can use to redeem across the breadth of the Nectar coalition.
“We’re very proud to reach this milestone in our relationship with DDC,” says Amir Rasekh, Managing Director of Nectar360. “The programme has evolved alongside Dulux Decorator Centre’s business and the length of the partnership reflects the value that Nectar has been able to provide to their customers.”
The length of these relationships is also testament to the enduring popularity and effectiveness of the Nectar loyalty programme. And the company is not slowing down; it continues to invest to make sure the programme is not only valuable to customers but also fun and easy to engage with. As a result, Nectar has seen strong membership growth in the last two years, which, of course, benefits all its coalition partners.
Sarah Atkins, managing director at Dulux Decorator Centre, says: “The Nectar programme plays an integral role in providing added value to our customers, alongside the wider benefits an account with Dulux Decorator Centre offers. Over the 20 years of the partnership, we’ve provided millions of points to customers to use for purchasing supplies for their business or to treat themselves. We have evolved the programme over time, developing a greater level of personalisation to reward shopping across our stores, website and with our Account Teams. This has led to an increase in our customers’ engagement with the programme, demonstrating how they value the added benefits Nectar provides.”
