FATSO chocolate is proud to announce its national retail debut with an exclusive listing across 250 Waitrose stores from this week (6th April). This marks the bold brand’s biggest bricks-and-mortar rollout to date, bringing three of its bestselling 150g bars: Morn’n Glory, Nan’s Stash and Home Run into the premium grocer. Launching into a national supermarket is a first for the brand and is testament not only to the significant growth and retained business over the past three years from over 450 premium independent stores, cafés, and hotels, but its unwavering commitment to exceptional quality chocolate, distinctive brand-identity and values-driven approach to its operation.
Made from the finest, ethically sourced, Colombian dark chocolate as part of its partnership with Luker Chocolate, and packed with bold flavour combinations, the trio gives Waitrose customers a new way to enjoy dark chocolate: unapologetically, chunky, and packed full of flavour. From breakfast-inspired indulgence to biscuit tin throwbacks and salty-sweet heavy hitters, each bar delivers big on texture, flavour, and personality:
- Morn’n Glory: Crunchy cornflakes, a hit of orange marmalade and a hint of toast, all drenched in dark chocolate. Breakfast just got sexy.
- Nan’s Stash: A tribute to Nan’s old-school biscuit tin, FATSO’s signature dark chocolate has been loaded with buttery biscuits, peanuts, and chewy toffee.
- Home Run: Salted pretzels, crunchy almonds & honeycomb. A sweet-and-salty bar that hits it out of the park.
Ella McKay, co-founder and chocolate disruptor at FATSO, said: “Over the past year, we’ve been quietly and considerately building towards this moment, not just because launching into Waitrose is a huge milestone for FATSO, but because it represents the kind of partnership we’ve always said matters most to us. Our customers care deeply about where their food comes from, how it’s made, and the values behind it, and so do we. Waitrose shares that same commitment to quality, integrity, and genuine flavour, which makes this launch feel less like a ‘next step’ and more like the right step. Moving into this next phase of growth with a partner who understands and champions what we stand for feels incredibly meaningful. It’s a proud moment for our team, but more importantly, it’s a moment we hope resonates with the Waitrose shoppers who love good food, and want chocolate made with real care and full-on personality.”
Ashleigh Shering, confectionery buyer at Waitrose added: “FATSO brings a fresh, bold energy to the chocolate aisle, pairing high quality dark chocolate with flavour combinations that are irresistibly delicious. As we’ve continued to refine and elevate our chocolate offering to deliver more discovery and innovation for our food loving customers, it’s important for us to partner with brands that share our commitment to quality, responsible sourcing, and real flavour. We’re proud to be the first major retailer to launch FATSO nationwide and to offer our customers something distinctive, exclusive, and aligned with the values we know matter.”
FATSO is leading the charge for a new kind of dark chocolate: one that doesn’t take itself too seriously, but takes taste, quality, and impact very seriously indeed.
