Nice (www.nice-drinks.co.uk), the London-based, female-led team, on a mission to redefine the way the world wines. Nice is recognised for innovating in formats such as canned, boxed, low ABV and wine on tap – aiming to make wine more inclusive, less intimidating, and bringing a fresh outlook to the industry. Summer 2024 sees the brand launch full-sized, full-strength bottled wines, for the first time (£10 per 75cl bottle, available from Nice, East of England Co Op and Amazon, additional national stockists to follow (core range stockists include Sainsbury’s, Ocado, Waitrose, Virgin Atlantic, ASDA, Co-Op, Morrisons, WHSmith, ITSU, Twickenham Stadium etc)), creating the Nice total wine solution – wine that pairs well with whatever.
Choose from crisp, dry and peachy French Sauvignon Blanc (11% ABV); pale, slightly strawberry Rosé from the South of France (11% ABV); and deep, smooth and juicy, medium bodied Argentinian Malbec (13.5% ABV). Crowd-pleasing liquid, in a classic format, Nice want to deliver wine you can count on – for ‘no more getting lost in the wine aisle’.
Lucy Busk, co-founder of Nice wine, says: “We know that 95% of wine sales are from a bottle and many consumers find the category incredibly confusing and intimidating. Having now built a loyal fan base of Nice customers, and with over 7,500 distribution points, we know there’s space for the Nice brand within the bottles category. We’re here to offer consumers a great looking brand with clear messaging allowing more people to enjoy our quality wines, however, wherever and with whoever they want to.”
Summer 2024 also sees Nice’s canned wines (Pale Rosé, Sparkling White & Sauvignon Blanc, RRP from £2.50 per 187ml can) roll out nationwide across ASDA, Morrisons, Co-Op, WHSmith Travel and Wizz Air, totalling more than 2,500 new distribution points.
NICE CANNED WINE – Available from Sainsbury‘s, Amazon, Ocado, ASDA, Morrisons, Co-Op, WHSmith Travel, Amazon and directly from Nice.
Nice put their favourite Sauvignon Blanc, Pale Rosé, Merlot in 187ml cans (RRP £2.50). Each of the wines are vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? Nice is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, found at over 4000 outlets around the country.
NICE BOXED WINE – Available from Amazon, Ocado, Co-Op and directly from Nice.
Find the Nice trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won’t oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.
NICE CANNED SPARKLING WINE – Available from Sainsbury‘s, ASDA, Morrisons, Co-op, Ocado, Amazon and directly from NICE.
Launched in June 2023 to the on-trade Sainsbury’s in Autumn ‘23, Nice’s Sparkling White Wine (RRP £2.50 per 200ml can) is dry, crisp and sparkly vegan and it’s an easy drinking 10% ABV.
NICE SESSION WINE – Available directly from NICE, Ocado, Amazon and Co-Op
January 2024 saw Nice launch their first ever, lower ABV (3.4%) Session Wine (£10 per 75cl bottle). Beer drinkers are familiar with session lagers and IPAs, now, thanks to NICE, wine is now Sessionable too. Nice Session wines have been developed to taste like a full-strength wine, not compromising on the taste profile and mouthfeel you’d expect from your favourite wines.
