Finsbury Food Group has renewed its long-standing licensing collaboration with The Walt Disney Company that has brought a wide range of popular celebration cakes to retailers across the UK.
The renewed agreement will see Finsbury continue to develop cakes inspired by beloved Disney characters and cinematic worlds, including Disney Frozen, Lilo & Stitch, Moana and more, with new products in the pipeline. Also under the Disney umbrella are much loved characters from Disney and Pixar, and the MARVEL universe.
With a 20-year collaboration to build on, and a strong track record of success when it comes to product innovation, this renewal with Disney ensures Finsbury remains at the forefront of the licensed celebration and gift cake categories.
Andrew Scott, brand manager at Finsbury Food Group, said: “We’re thrilled to renew our collaboration with Disney, one of the world’s most famous brands. Disney offers an unrivalled connection with consumers across all age groups and a breadth of characters and stories to be inspired by. We can help to bring the wonder to life through show-stopping cakes for all occasions.
“We’ve seen excellent performance from Disney-branded cakes that have clearly resonated with fans, and we’re excited to continue developing products that deliver on both taste and design. The team at Disney have been incredibly collaborative and creative to work with over the past two decades, and we’re looking forward to embarking on this next chapter.”
The renewed agreement opens the door for innovation, with Finsbury working closely with Disney’s team to align product launches with major content moments, anniversaries and film releases.
Following successes such as the Disney Moana inspired cake, Finsbury will be expanding its range of celebration and gift cakes, ensuring broad retail distribution and a continued pipeline of high-impact, visually distinctive cakes for special occasions.
