Free Soul unveils a major rebrand, marking the next phase of its remarkable growth story. This next chapter reveals a fresh identity reflecting the evolution of the brand from a grassroots challenger into a leading voice in women’s wellbeing.
Founded in 2017 by mother and son duo, Rohini and Arjun Sofat, Free Soul has scaled from a kitchen table startup into a thriving business and household name all achieved while maintaining its independence and mission-led approach. The company now employs 50+ staff at its London office and is stocked in health and beauty retailer chains, Boots’ 269 stores nationwide and airports across the country further cementing its place as a leader in the women’s nutrition market.
The rebrand was unveiled at an intimate dinner bringing together some of Free Soul’s most loyal customers and advocates. It also highlights the brand’s unique DesignedByHer initiative – a 7,000+ community of women providing valuable insights which shape everything from product innovation to overall brand strategy, ensuring every decision is informed not only by science but by the lived experiences of the women it serves.
