Glebe Farm, the manufacturer of 100% pure, British gluten-free oats, has today announced the launch of its new and improved granola range, that sees revamped recipes and a stand-out packaging makeover.
Available from early September at Ocado and Amazon, the range – now under Glebe Farm’s PureOaty brand – consists of three delicious flavours, Choco Chip, Maple & Banana, and Strawberry.
The upgraded recipes offer even more flavour and crunch thanks to increased oat content in the Maple & Banana and Strawberry variants as well as being HFSS-compliant, while the inclusion of vegan chocolate in Choco Chip makes this indulgent variety also widely accessible. The improved recipes now mean each cereal is certified 100% vegan by the Vegan Society as well as being gluten-free, these inclusive innovations ensure that everyone at the breakfast table can enjoy a bowl, no matter their lifestyle or dietary requirements.
With 62% of adults across Great Britain making time for breakfast five days or more a week1, the ‘morning fuel’ market remains as strong as ever. Research shows that starting the day feeling nourished and ready for action is what people look for most from their breakfast2. Simplicity as well as nutrition is also key, with more and more people choosing dishes with three or less components3.
Whilst healthy, clean, and nutritious rank highly, 79% of adults also cite ‘enjoyment’ as a key driver for their food and drink purchases. Products that balance the two, such as Glebe Farm’s PureOaty granola, are therefore seeing high demand.
Tony Holmes, chief operating officer at Glebe Farm, said: “We take pride in producing the purest, British gluten-free oats that not only fall under the Free From category, but also deliver an exceptional taste experience.
“Our new PureOaty Granola range reflects our dedication to creating delicious food and drink with the added benefit of catering to various lifestyle needs. It therefore offers foodservice operators and retailers the perfect solution to meeting the increasing number of dietary requirements in the UK, without compromising on taste or quality.”
Alongside being available at Ocado, and Amazon, Glebe Farm’s PureOaty Granola range will also be stocked at independent farm stores across the UK. There is also the option to purchase directly from Glebe Farm’s website, providing customers with a range of easy ways to shop.
For more information about Glebe Farm and its PureOaty Granola range, visit www.glebefarmfoods.co.uk.
