The UK’s leading producer of 100% pure, gluten-free oats, Glebe Farm Foods, has today announced a new contract to supply Imperial London Hotels with its award-winning PureOaty range of British-made oat-based breakfast products.
From this month, guests at the family-run chain’s eight Bloomsbury-based venues, including the Tavistock Hotel and Royal National Hotel, will enjoy PureOaty Creamy & Enriched oat drink in their morning coffee, alongside the brand’s satisfyingly crunchy granola and warming porridge made with delicious oats – all with a gluten-free guarantee. The products will be available at the hotels’ ‘Crunch and Coffee’ stations – an informal, light breakfast option for guests eager to get out and explore London first thing.
A Green Key certified business, Imperial London Hotels has a laser focus on sustainability and provenance, and therefore strong synergy with Glebe Farm Foods’ 100% British products and green practices. Using oats grown within a 70-mile radius and milled, produced and packed all on Glebe Farm Foods’ Cambridgeshire site, PureOaty products have an impressively low carbon footprint.
Philip Rayner, managing director and co-founder, Glebe Farm Foods: “Our ties to Imperial London Hotels go back a long way; the founding family runs a farm nearby which we’ve sourced oats from for years.
“We’re delighted to now take the partnership full circle by helping these fantastic venues offer a delicious, locally sourced breakfast through our PureOaty range. Plus, with our shared values around improving sustainability in the hospitality industry, we look forward to continued collaboration and steps forward in this space.”
Sabri Kasikci at Imperial London Hotels said: “Imperial London Hotels are happy to partner with Glebe Farm Foods to bring even more variety and quality to our breakfast offering, and further our mission to be a responsible and sustainable hospitality business.
“With the unparalleled taste and important gluten-free aspect of all PureOaty products, we’ll be serving up mornings that are delicious, mindful and inclusive – nourishing guests no matter their dietary requirements, while celebrating British craftsmanship and mutual environmental values.”
