Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has unveiled its new showroom in Chelmsford after undergoing an exciting five-month long refurbishment. Located in the Bond Street development, the showroom boasts a fresh and meticulously designed interior with a floorspace of over 2,000 sq. ft.
The showroom features a larger dedicated brand area for world-leading watchmaker Rolex, offering new and pre-owned timepieces. A generous oval counter features centrally in the welcome area, while two semi-private consultation spaces and a large private lounge enable showroom teams to provide a highly personalised service tailored to clients’ needs.
The addition of the Rolex Authorised Service Centre, with fully trained watchmakers and technicians, means clients’ watches can be serviced to keep them working at their optimal performance. Rolex-trained watchmakers can carry out everything from minor interventions, such as bracelet adjustments, to complete overhauls, allowing each timepiece to be maintained from one generation to the next.
Goldsmiths is proud to be part of the network of official Rolex retailers authorised to sell Rolex Certified Pre-Owned timepieces. Through the programme, clients can acquire previously owned timepieces which are authenticated, fully serviced and backed by the brand’s guarantee. This introduction of Rolex Certified Pre-Owned watches to the showroom further strengthens the group’s commitment to offering clients the exceptional quality, craftsmanship and confidence synonymous with Rolex.
Alongside Rolex, the showroom now showcases a dedicated area featuring Tudor’s latest brand concept. These spaces are thoughtfully designed to reflect the unique identity of each brand, allowing clients to immerse themselves in the luxury and craftsmanship that the timepieces represent.
Accompanying the exceptional watch offering, Goldsmiths introduces a dedicated jewellery area for renowned brands Roberto Coin and FOPE, showcasing a stunning selection of jewellery alongside Goldsmiths’ own expertly crafted collections, including Lab Grown Diamonds, Diamond Jewellery and Engagement, Eternity and Wedding Rings.
The refurbished showroom offers an enhanced environment for clients to explore luxury watches and jewellery, supported by a welcoming and knowledgeable team who are committed to helping new and existing clients find a piece they’ll cherish for years to come.
Craig Bolton, president of UK & Europe, the Watches of Switzerland Group, commented: “We are delighted to unveil our newly refurbished Goldsmiths showroom in the heart of Chelmsford. The showroom has been designed to create an elevated experience, where clients can explore a stand-out selection of luxury timepieces and jewellery. The expansion not only features dedicated areas for Rolex, Tudor and leading jewellery brands, but we’re also proud to announce the addition of a Rolex Authorised Service Centre, which reinforces our commitment to delivering exceptional client experience.”
