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Home Retail News Products

Gü Desserts launches nostalgic retro flavours as consumers seek comfort in 2024

by Fiona Briggs
March 8, 2024
in Products
Reading Time: 3 mins read

Gü Desserts is excited to unveil its new range of cheesecake desserts, debuting in grocery retailers on 10th March 2024. Embracing the rising nostalgia trend, the new Banoffee and Black Forest cheesecakes offer a modern twist on the sumptuous flavours and flair of the ’70s. This launch captures both the ‘retro’ appeal for younger consumers and evokes ‘nostalgia’ for those who fondly remember these iconic treats.

Gü Desserts
Fred Ponnavoy, Gü Master Patisserie Chef, said: “Bringing back the Black Forest cheesecake was a journey to my early apprentice days. We’ve stayed true to its original essence while infusing it with Gü’s uniqueness. The base is our classic cocoa biscuit, topped with a blend of 70% dark and milk chocolate crème, and the crucial French Kirsch in the mascarpone cheese layer, finished with a fragrant black cherry & Kirsch compote.
“For the Banoffee, we focused on perfecting the caramel and banana balance. It features our classic cocoa biscuit base, covered with a dual chocolate crème, and a creamy mascarpone layer, topped with a mix of Ecuadorian banana and French salted butter caramel. It’s a blend of nostalgia and innovation in each bite.”

The Nostalgia Range

Black Forest Cheesecake:
A luxurious reimagining, featuring cherry and kirsch compote, creamy kirsch cheesecake, and rich double chocolate crème on a dark cocoa biscuit base.

Gü Desserts Black Forest Cheesecake
Banoffee Cheesecake:
A contemporary take on the classic, blending cocoa biscuit sprinkles, caramel banana crème, creamy mascarpone cheesecake, and double chocolate crème, on a cocoa biscuit base.
Gü desserts Banoffee Cheesecake
Kate Utting, Global Brand and UK Marketing Controller, comments:

“Our Nostalgia range is bringing these much-loved classics into a new era! With retro trends and nostalgic favourites in full force- we’re excited to bring back these classics with Gü’s distinctive flair. They offer consumers an affordable, luxurious treat for any night of the week.”


Additionally, Just in Time for Easter:
Gü also introduces the Ultimate Chocolate Cheesecake, ideal for spring and Easter indulgence. This dessert features triple chocolate bliss with rich dark ganache, creamy milk chocolate cheesecake, and white chocolate crème on a cocoa biscuit base.
Gü desserts
The new Gü desserts, RSP £3.75, will be available in Asda in from March 10th, followed by Sainsbury’s and Waitrose in mid-April and Tesco in mid-May.
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