Gumtree partners with Mangopay to drive marketplace growth with wallet-first payments

Gumtree, one of the UK’s most popular online marketplaces, has partnered with Mangopay to power its transformation from a traditional classifieds site into a fully transactional C2C marketplace.

With 10 million monthly visitors and nearly 2 million active listings, Gumtree will start rolling out wallet-first payments in selected categories, ahead of a wider launch in 2026.

Gumtree has helped millions of consumers to extend product lifecycles, reduce waste, and access affordable alternatives over the last 25 years. Mangopay’s payment solution joins this mission by enabling Gumtree’s users to pay and receive funds directly on-platform, replacing offline transactions and creating a seamless, secure experience.

Gumtree has selected Mangopay for its wallet-first payments infrastructure and re-spend functionality, which enables sellers to instantly reuse their earnings to buy other items, making the experience more rewarding and convenient. Mangopay’s wallet-first approach has driven over EUR 10 billion in annual re-spend volume across Mangopay’s ecosystem alone, illustrating how wallet-based payments are a powerful engine for increased engagement, loyalty, and transaction volume.

By integrating Mangopay’s white-label wallet infrastructure, Gumtree gains full control over payment flows while offering users a safer, smoother user experience. The move from offline cash payments to on-platform transactions gives more confidence and convenience to buyers and sellers alike. This transformation positions Gumtree for sustainable growth and a richer, more connected community.

“Partnering with Mangopay marks a key step in our transition to become a fully transactional C2C marketplace for the home, where transactions are effortless and secure,” said Kim Faura, Gumtree’s joint managing director. “Their advanced payment infrastructure and expertise provide the foundation we need to build greater trust with our users and grow our community of buyers and sellers.”

Mangopay’s chief commercial oficer Mark Fleming added, “We’re excited to support Gumtree’s transformation from a traditional classifieds site into a fully transactional C2C marketplace. With our wallet-based payments infrastructure, Gumtree gains the flexibility and scale needed to drive engagement and accelerate growth.”

The resale commerce is one of the fastest-growing sectors, expanding nearly 16 times faster than traditional retail, driven by consumers’ growing demand for sustainable, trusted, and convenient commerce. Mangopay’s wallet-based payments empower platforms like Gumtree to capitalize on this trend, unlocking new revenue opportunities and delivering seamless experiences that users expect.