Hames Chocolates, the Lincolnshire-based British chocolatier, is expanding its confectionery portfolio with the launch of its new Giant Buttons range – available in Milk Chocolate and Milk Chocolate Caramel variants in 100g resealable stand-up pouches (RSP £3.99). The range will be available across convenience and wholesale distribution channels, as well as via Amazon, from 1 April, and is designed to deliver strong on-shelf standout and incremental sales.
Developed in response to growing demand for sensory-led indulgence and elevated everyday treats, the generously sized buttons offer enhanced melt and mouthfeel, while the Caramel Buttons introduce added texture contrast with a smooth milk chocolate shell and flowing caramel centre.
Bold colour blocking and clear flavour cues ensure strong impact in impulse fixtures and secondary sitings, while the resealable format supports sharing occasions and repeat purchase – all within a premium yet accessible price point.
Carol Oldbury, director at Hames Chocolates, said: “As we look ahead to 2026, we’re seeing clear momentum behind nostalgic flavours such as milk chocolate and caramel, alongside growing demand for texture-led indulgence and premium formats that suit impulse and sharing occasions.
“As consumers increasingly seek high-quality but accessible treats, there is real opportunity within the sharing pouch segment. Our Giant Buttons range combines familiar, high-performing flavours with enhanced melt and texture contrast, strong shelf appeal and responsible sourcing credentials. It’s a format designed to work hard for retailers while offering shoppers a more considered everyday indulgence.”
Manufactured at Hames Chocolates’ Lincolnshire facility, the range also offers strong sustainability credentials, including Rainforest Alliance certified cocoa and 100% recyclable packaging – supporting retailers’ environmental commitments.
The Giant Buttons range is available now for retail, convenience and wholesale stockists.
