This summer sees HARIBO adding extra excitement to its range with the launch of Awesome Axolotls. Available for a limited time only and inspired by the real-life quirky creatures that have taken the gaming world and social media by storm, HARIBO is bringing these loveable characters to life in time for summer holidays.
Available in 160g packs, each bag is packed with fun in the form of brightly coloured jelly and foam gummies shaped like cheeky Axolotl faces. Set to grab the attention of shoppers by tapping into the love and joy expressed by fans of these unique creatures from all around the world, Awesome Axolotls are the perfect way to rediscover your playful side. The new gummies come in a range of juicy flavours, including strawberry, blackcurrant, pineapple, apple and raspberry.
From just £1.25, HARIBO Awesome Axolotls will be hitting shelves nationwide from stockists such as Poundland, B&M and Iceland, as well as many other high street retailers from the end of July.
HARIBO marketing manager, Peter Robinson said: “We’re pleased to announce the launch of our limited edition HARIBO Awesome Axolotls this summer, offering something new and exciting to try from HARIBO. Axolotls’ famous smiley faces have not only helped them generate over 3 billion views across social media, but perfectly capture the spirit of HARIBO and its power to bring families together creating moments of joy.”
The launch for HARIBO Awesome Axolotls will be supported by a below the line marketing campaign comprising of PR and social media support.
