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Home Retail News Retailer News

Harlequin has secured a significant upsize from the Watches of Switzerland Group

by Fiona Briggs
April 30, 2026
in Retailer News
Reading Time: 2 mins read

HarlequinHarlequin has secured a significant upsize from the Watches of Switzerland Group, with a new flagship showroom set to open in Summer 2026.

Combined with the current Goldsmiths retail space, the new showroom increases the Watches of Switzerland Group store at Harlequin to a total of 4,400 sq ft. This expansion represents a major investment from one of the world’s leading luxury retail groups and reinforces Harlequin’s position as Hertfordshire’s leading retail and leisure destination.

The new showroom will deliver a major luxury brand proposition, complementing the existing Goldsmiths showroom with a contemporary, experience-led retail environment. It will feature dedicated branded areas for globally recognised watchmakers including Rolex, Breitling and Tudor, alongside a jewellery offering, showcasing leading Italian brands such as Roberto Coin and FOPE.

Positioned on London’s doorstep, Harlequin combines the scale and opportunity of a regional destination with the accessibility and affluence of a capital city catchment. This latest commitment reflects the scheme’s ability to attract and grow premium brands seeking high-quality environments and commercially compelling locations.

Rob Jewell, managing director, asset management at Pradera, commented: “We are delighted that the Watches of Switzerland Group has chosen Harlequin Watford for this new Goldsmiths showroom. The addition of this impressive space will further strengthen our luxury watch and jewellery offer and demonstrates the continued confidence leading brands have in the centre.”

Harlequin, owned by SGS UK Retail, is asset managed by Pradera. The leasing agents for this deal were LM Real Estate, alongside joint agents Time Retail Partners.

Harlequin has secured a significant upsize from the Watches of Switzerland Group, with a new flagship showroom set to open in Summer 2026.

Combined with the current Goldsmiths retail space, the new showroom increases the Watches of Switzerland Group store at Harlequin to a total of 4,400 sq ft. This expansion represents a major investment from one of the world’s leading luxury retail groups and reinforces Harlequin’s position as Hertfordshire’s leading retail and leisure destination.

The new showroom will deliver a major luxury brand proposition, complementing the existing Goldsmiths showroom with a contemporary, experience-led retail environment. It will feature dedicated branded areas for globally recognised watchmakers including Rolex, Breitling and Tudor, alongside a jewellery offering, showcasing leading Italian brands such as Roberto Coin and FOPE.

Positioned on London’s doorstep, Harlequin combines the scale and opportunity of a regional destination with the accessibility and affluence of a capital city catchment. This latest commitment reflects the scheme’s ability to attract and grow premium brands seeking high-quality environments and commercially compelling locations.

Rob Jewell, Managing Director, Asset Management at Pradera commented: “We are delighted that the Watches of Switzerland Group has chosen Harlequin Watford for this new Goldsmiths showroom. The addition of this impressive space will further strengthen our luxury watch and jewellery offer and demonstrates the continued confidence leading brands have in the centre.”

Harlequin, owned by SGS UK Retail, is asset managed by Pradera. The leasing agents for this deal were LM Real Estate, alongside joint agents Time Retail Partners.

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  1. The Watches of Switzerland Group opens flagship Rolex boutique on Old Bond Street, Mayfair, London
  2. The Watches of Switzerland Group returns as headline sponsor of The King’s Trust Change a Girl’s Life campaign
  3. Watches of Switzerland works with SAP to digitally transform
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