The Watches of Switzerland Group has returned as headline sponsor of The King’s Trust Change a Girl’s Life campaign for the second consecutive year, reinforcing its commitment to helping young women facing adversity to build confidence, develop skills and access brighter futures.
To celebrate the campaign, on 12 March the Watches of Switzerland Group hosted a breakfast panel discussion at the Mappin & Webb Jewellery Showroom in Manchester, bringing together voices from sport, craft, creativity and lived experience to explore how the power of opportunity, confidence, and skills can transform life outcomes for young women.
Taking place shortly after International Women’s Day on 8 March, the event focused on the role organisations can play in creating meaningful opportunities for young people. Research from The King’s Trust shows that seven in ten (71%) young women always or often feel stressed, with over a quarter (28%) reporting they think they will fail in life – highlighting the importance of initiatives that build confidence and open pathways to opportunity.
The panel featured Olympic champion and advocate for women in sport, Dame Laura Kenny, jewellery designer Annoushka Ducas MBE, and master watchmaker, Rebecca Stuthers. The King’s Trust Young Ambassador, Shauna Tiffany also joined the panel to talk about her personal journey following support from The King’s Trust Enterprise program. Shauna is now founder of Lighthouse Therapy Hub, which supports over 50 families through creative therapeutic approaches designed to help people process and overcome trauma. The discussion was facilitated by Philippa Jackson, group executive director of human resources at the Watches of Switzerland Group.
As headline sponsor, the Watches of Switzerland Group is supporting the initiative through a programme of activity designed to raise awareness and engage colleagues across its business. This includes hosting conversations that bring the campaign mission to life and taking part in colleague-led activities such as the Brilliant Breakfast.
To further support the campaign, from March to June 2026 the Watches of Switzerland Group partners with two female-led jewellery brands – Annoushka and Pasquale Bruni – who are donating 5% of all sales to support the campaign. Joining them are the Watches of Switzerland Group jewellery brands: Goldsmiths are donating 5% of all sales from selected 9ct Gold jewellery* and Mappin & Webb are donating 5% of all sales from selected 18ct Yellow Gold jewellery from 1 March until 30 June in support of the Change a Girl’s Life campaign.
