Classic British menswear brand Hawes & Curtis proudly announces the opening of its new store at Bluewater Shopping Centre, a fresh interpretation of its already renowned retail experience that reaffirms the brand’s commitment to key shopping destinations and the continued relevance of physical retail within an evolving shopping landscape.
This exciting opening marks Hawes & Curtis’ return to Bluewater – one of the UK’s most prestigious shopping destinations – as part of a wider brand strategy to invest in modern, experience-led retail. The new store combines the brand’s renowned 150 years of Jermyn St. heritage and luxury services (including in-store tailoring and alterations services) with a relaxed, contemporary aesthetic, offering a one-stop menswear destination for every lifestyle and occasion.
“We’re delighted to be opening a new store in the iconic Bluewater Shopping Centre,” says Touker Suleyman, owner & Chairman of Hawes & Curtis. “Retail is all about understanding the customer, giving them what they want at the best possible value. People want to be back in stores, feeling the product, getting items fitted and enjoying the experience. I’m proud to say that Hawes & Curtis has evolved with that mindset. The new Bluewater store reaffirms our commitment to British retail, our confidence in the high street and in the future of physical shopping”.
The new Hawes & Curtis Bluewater store showcases a thoughtfully curated range of the brand’s expansive product offering, including a Shirt Bar, featuring their renowned premium shirting collection; a tailoring section with a mix of business staples and luxury suiting from the brand’s 1913 collection; off-duty essentials including chinos, merino knitwear and outerwear; and an expansive range accessories including handmade premium footwear from Portugal. The store embodies the brand’s new ethos Looks Right. Feels Right. offering a lifestyle-driven shopping experience that empowers customers to look and feel their best, whatever their style preferences or needs.
Since opening its doors on London’s Jermyn Street in 1913, Hawes & Curtis has been synonymous with timeless British style as well as its on-going commitment to quality and value. Combining a wardrobe of timeless essentials with modern design, the brand continues to create high-quality pieces at an exceptional price.
