New Look is set to relocate to a new 12,120sq ft ‘concept store’ at Bluewater. The new store will open on 3rd April and will be located on the Upper Thames Walk next to Clarendon Fine Art.
Founded in Somerset in 1969, New Look is the UK’s No.2 womenswear retailer, offering customers good value, feel-good fashion. The brand has stores across the UK, supported by its best-in-class app and website offer.
The new store will feature New Look’s first omni-hub space, integrating new initiatives to streamline the customer journey, including digital inspiration, showrooms and displays. The upgraded space takes learnings from New Look’s £3m investment into its Manchester stores, where it trialled new store designs to improve product merchandising and better align the shopfloor to New Look’s brand identity.
Customers will also be able to make use of a dedicated Service Hub to improve collections and returns for a seamless shopping experience.
The new store will feature an extensive range of womenswear and accessories, as well as a menswear showroom. An entire mezzanine floor will be dedicated to New Look’s 915 collection, which showcases a range of casual clothing, sportswear and accessories for girls aged 9-15.
To celebrate the opening, from Thursday 3rd April – Saturday 5th April, New Look will be offering the first 200 customers goody bags for spending in store. Surprise gift cards will also be hidden around the store and a DJ will perform for shoppers to enjoy while browsing. Free treats will be provided with every purchase including coffee, bubble tea, and pink hot chocolate. Customers who spend £50 will be in for a chance to win prizes from the in-store claw machine.
Plus, New Look is offering customers a chance for a gifted haul, as one customer per day will be chosen at random to win their shopping bag.
James Waugh, centre director at Bluewater, commented: “Here at Bluewater, we are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape.
“We are excited to announce the relocation of New Look’s new concept store on the bustling Upper Thames Walk. Their relocation exemplifies the brand’s commitment providing Bluewater’s guests with the best possible shopping experience. We encourage guests to visit the store on opening day to experience the array of exclusive deals on offer.”
Elaine Cartwright, retail director at New Look, added: ‘Our decision to relocate and re design our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK & the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.
“Our new store will bring to life our omni-hub space, where digital and physical customer journeys will come together in real life. We have a fantastic loyal team and customer base in Bluewater, that I’m very proud of. I’m confident that an excellent customer experience will be at the forefront of what our team deliver in our new space.”
