Hawkstone, the UK’s fastest-growing beer brand, makes a nationwide launch in Waitrose supermarkets. This significant milestone marks the brand’s first national grocery listing, bringing its range of premium beers and ciders to over 300 Waitrose locations across the UK from today.Hawkstone’s Waitrose debut will see the brand’s Premium Lager (4.8%), Session (4%), IPA (4.8%), and Cider (5%) available in store. The original Premium Lager is available as a pack of 4 and the rest of the range in singles.
All Hawkstone lagers are brewed with premium barley grown by British farmers, ensuring the highest quality and freshest taste. The brand’s commitment to local sourcing extends to its cider, made with only freshly pressed apples from local British orchards – never from concentrate.
Jeremy Clarkson said: “I’m literally thrilled. And a big thank you to Waitrose for supporting British farming.”
The listing comes hot on the heels of Hawkstone’s inclusion in the Sunday Times Top 100 fastest-growing UK brands. The brand, spearheaded by lead farmer Jeremy Clarkson, has quickly gained a loyal following for its commitment to British farming and farmers.
Jourdan Gabbini, Waitrose beer & cider buyer, commented: “We’re committed to showcasing the best of British at Waitrose and hero-ing our British farmers, and Hawkstone’s delicious beer and cider range does just that. We look forward to hearing what our customers think about this very exciting new offering!”
Hawkstone’s flagship Premium Lager recently earned the title of Country Winner at the prestigious World Beer Awards, impressing a panel of experts and marking its place as the best lager in England. It has also bagged a Great Taste Award.
Hawkstone has also launched its first “Hawkstone Filling Station” at The Farmer’s Dog, Jeremy Clarkson’s
Cotswold pub that of course only serves Hawkstone.
Pricing
- Session (4%): £2.50
- IPA (4.8%): £2.65
- Cider (5%): £2.95
- 4-pack Premium Lager (4.8%): £8.50
Promotions
A two week promotion will be running at select Waitrose stores* from 23rd October – 12th November, including:
- Session: 2 for £4.50
- IPA: 2 for £4.75
- Cider: 2 for £5.50
Hawkstone is available to purchase from Waitrose stores, waitrose.com and via Deliveroo HOP in the London area from today, Monday 7 October.
